html 5 comic

html 5 comic

Html 5 surely is the way forward you would think if both Apple and Google agree for different reason that H.264 is a supported format. But it begs the question if Apple will want to risk going head to head with Google, without protectionist differentiators. So far it was clear that video content needed to be converted in order to minimise DRM infringement and maximise their control. Right? That generally turns consumers off, but Apple surely managed to get us used to it, or not? Fact is that iTunes won the market for online media purchases, be it audio or video, so far.

Apple is the dominating incumbent in this market under threat of entry from a fierce new entrant call Google, for whom the barrier to entry seem achievable, especially with a free proposition. The bottom line however is yet to materialise for Google even in it’s home territory the browser based internet. Except of course if the advertising model Google developed for search will transform into our living room sales-counter. Then of course Apple doesn’t stand a chance charging for content only to compete with potentially omnipotent ‘Pay Per Sale’ revenues of Google.

This however is still some time ahead, as was well developed in “” post , our dear content producers and the cable networks will have their fair share of resistance to handing over their revenues from licensing content to end users. Cable networks still provide the largest chunk of contents producers revenues and the monies from the likes of iTunes would hardly enable them to provide ever more expensive content (aka 3D Television). Hence Google’s business model should focus on areas of compensation for both cable networks and content producers during their negotiations, and possibly even try to bypass the cable networks all together in the long run. After all scheduling content will soon be out of date anyhow if we combine the web with our TV, at least we hope that’s the way it’ll turn out.

For Html 5 however there are still gaps in browser compatibility right now and until our dear Microsoft community has predominately migrated to windows 7 our Chrome and Firefox will grab a more significant share of the market it won’t break through as the new markup standard. Far too many site rely on wide IE traffic that in times of Google’s Page Rank (PR) diminishing and scores like Alexa gaining, no one would would like to jeopardize. Which is a the paradox Google has brought us to. Search is vital to the survival of many businesses and by making ‘ranking well’ a multimillion dollar industry Google is effectively slowing growth and speed of development.

Good that the development community doesn’t feel restrained by these boundaries and will continue to make the giants in the game speed up their processes and up their game. Remember the fight between Hulu and Boxees, where after not several blocked workarounds from Boxee, Hulu is still battling new loopholes discovered by the agile independents.

Well all in a ll watch this space and support the community to drive Html 5 forward so we can all enjoy a more dynamic and colorful web experience. Great times…

Let the fighting begin

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